HCD Surveys conducted a study through MediaCurves about Texting While Driving. The participants were shown a PSA from the U.K and where asked to rate the video on effectiveness.
The study showed that 85% of Americans say that the PSA from the U.K. should be aired in the U.S.. They also found that 80% of the participants stated that they would be less likely to type while driving.
I wasn't invited for this study but have watched the video through the MediaCurves wesbite and I have to say it is pretty intense. If you haven't already watch it you should.
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